Business - A Curriculum Designed For The Reality Of A Dynamic Business World

Through AJU’s Business major, all three sectors of the global economy are addressed: for-profit, nonprofit and government. All instructors are practitioners. Classes are reality-based, incorporating academic study as well as hands-on learning. Core skills and knowledge areas include law, accounting, statistics, economic theory, organizational behavior, management and human relations.
Our classes are infused with the discussion of ethics. We compel our students to confront a wide range of moral matters that occur in business and challenge them to assess their own value systems.

All business majors take Service Sector in their sophomore year, which is a career and life exploration course. Students do customized information interviews to gain valuable insights from business leaders in the fields of special interest to the students.

To succeed in this major, students must demonstrate problem-solving skills and the ability to articulate their analyses and solutions orally and in writing.

Problem-solving skill sets in combination with the subject-based skills equip students to face a wide range of work-related, as well as personal related, issues. This ability forms a strong foundation for academic and professional success in life.
To find out more, please contact department chair:

DEPARTMENT CHAIR & ADVISOR

Mark Bookman, J.D.

Phone // 310-476-9777 x502
Email // mbookman@aju.edu

Mark Bookman's Bio:

UCLA, B.A. (History), 1970
UCLA School of Law, J.D., 1973

Mark Bookman is the chair of the Business Department and Professor of Business and Law on the Zarem Chair.

He has served as Business Studies Chair since joining American Jewish University's faculty in 1990. In 1993, Mr. Bookman also became responsible for the University's MBA Program. When he became a vice president in 1997, he yielded his administrative responsibility in the Nonprofit Management Program. Mr. Bookman has taught Business Law, Accounting, Constitutional Law and the Service Sector in the College of Arts and Sciences, as well as Human Resource Management and Law and Taxation for the MBA program.

Prior to joining the faculty ranks, Mr. Bookman, who has been a member of the California Bar since 1973, has spent nearly two decades in progressively higher senior administrative positions within higher education and nonprofit organizations. His last two positions were Assistant Vice President of Student Affairs at the University of Houston and General Manager of the Associated Students, California State University, Chico.

His first book, Contracting Collegiate Auxiliary Services (1989), has been well received throughout the United States, as well as British Commonwealth nations. His book, Protecting Your Organization's Tax-Exempt Status (1992), received positive reviews. His more recent work examines the interdependent relationship between for-profit, government and nonprofit sectors in terms of service delivery and a vibrant economy.

Mr. Bookman has served numerous professional associations including membership on the Executive Committee of the Association of College Unions - International and as President of The Auxiliary Organization Associations of the California State Universities. Since 2003, he has been a member of the Senior Commission of Schools and Colleges, and has served on its executive committee since 2006. For the past decade Mr. Bookman has also been a consultant and legal advisor for a wide range of nonprofit organizations and associations. During the past few years, his major research has been focused in the areas of privatization and government tax policy toward the nonprofit sector.

An inclusive
jewish environment

While the majority of our students are Jewish, we appreciate and value differences in observance, lifestyle, and thought. Here, everyone’s story and experiences add to the mosaic of our community. As we consider what it means to be human and part of a wider society, we employ an ethical framework informed by Jewish culture and philosophy to prepare all students for success both in civic life and their chosen profession.

  • L.A.’s vibrant Jewish life provides a wealth of opportunities to explore your relationship with Judaism, both on and off campus.
  • Whether observant or secular, we all enjoy celebrations that mark seasonal changes (Sukkot), major historical events like the establishment of the State of Israel (Yom Ha’atzmaut), and biblical legends (Purim).
  • Welcoming Shabbat dinners bring our community together in celebration of Jewish identity and rituals.

ADVISORS AND MENTORS
WHO KNOW YOU

Traveling down a road alone can be hard. But traveling with someone who knows that road well—who can tell you interesting places to stop or where there’s a sharp turn—is a very different experience. Since your academic and personal success is our highest priority, at AJU College you are assigned an academic advisor and a personal mentor from day one to guide you in making smart decisions for your future.

  • Traveling down a road alone can be hard. But traveling with someone who knows that road well—who can tell you interesting places to stop or where there’s a sharp turn—is a very different experience. Since your academic and personal success is our highest priority, at AJU College you are assigned an academic advisor and a personal mentor from day one to guide you in making smart decisions for your future.
  • Your faculty advisor helps with everything from choosing class schedules to recommending courses to help you reach the next phase of your story—whether that’s graduate school, law or medical school, or an entry-level position in your field.
  • All students are also assigned a personal mentor who helps guide you through the social and interpersonal aspects of your college experience.

learn by
serving others

By participating in community-based projects you gain perspective on the challenges facing our human family. Serving others broadens your horizons, engages your ideals, and cements within you the Jewish tradition of civic responsibility. These attributes combine to make you a fuller human being as you move forward on your chosen track.

  • All AJU College students take part in hands-on service projects, part of the Sid B. Levine Service Learning Program.
  • Students have led projects to raise awareness of social injustices like human trafficking, hunger, and gender inequality.
  • Faculty and students annually host middle school students for the Prejudice Awareness Summit, where such topics as bullying and discrimination are discussed and conflict-resolution skills are taught.
  • AJU College participates in the international service projects of the American Jewish World Service, which takes students on study-volunteer trips to El Salvador, Ghana, and India.